It’s the kind of product review you didn’t know you needed - a dad breaking down the “features” of his four-month-old like a brand-new gadget. Ross Pomerantz, known online as @corporate.bro, nails the tech-review tone, swapping “processing speed” for milk digestion and “battery life” for nap length.
Why This Clever Parody Works
It’s part of a growing wave of parenting content that thrives on relatable, niche humor. New parents laugh because they’ve been there - wrestling with the “crying equals need something” learning curve and treasuring the “cuddle feature.” Tech fans smile because the format is so familiar, down to the ROI joke at the end.
From Reel to Viral Sensation
- Relatable humor - It nails shared parenting experiences.
- Format familiarity - The gadget-review cadence feels spot-on.
- Social-ready - Short, witty, and easy to share.
The post has quickly gathered millions of views, hundreds of thousands of likes, and sparked threads of other parents “reviewing” their kids in the comments.
Parenting in the Tech Era
On the surface, it’s a funny reel. Underneath, it’s a reflection of modern parenting - where baby monitors, feeding apps, and sleep trackers make the tech metaphors oddly accurate. It’s a wink at the reality that raising a child today often feels like managing the world’s most high-maintenance device.
It’s charming, it’s sharp, and it’s exactly the kind of joyful content the internet needs right now.
